So you have a business and you have a Web site. Bravo! You re doing all the right things to be successful. But wait the information on your Web site needs to be updated, and your customers need to know. Good heavens, didn t you spend half of last week doing that? There s got to be a quicker, easier way to keep your clientele informed, and while we re at it, how about building your business too? RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fast and with today s flood of constantly-changing information, fast is a top priority. Here, in plain English, you ll find out how to: Use RSS to drive traffic to your Web site and build brand awareness Choose and install the right software, set up RSS feeds, and decide on the format that meets your needs Create RSS feeds from scratch, or put a news reader on your Web site Improve your site s ranking in search engines and build customer loyalty Enable your customers to choose when and how they receive updated information Tailor information for your audience and publish all your updates quickly and easily Promote your RSS feed and explain to your customers how to use it Provide added value for your customers Making the most of RSS can make life easier for both you and those who do business with you. Syndicating Web Sites With RSS Feeds For Dummies will help you maintain fresh content for your Web site, blog, or e-zine, promote your site and establish links to it, and even update vital documents like employee guides, price lists, and procedures manuals, quickly and easily.

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Perhaps the most explosive technological trend over the past two years has been blogging. As a matter of fact, it’s been reported that the number of blogs during that time has grown from 100,000 to 4.8 million-with no end to this growth in sight. What’s the technology that makes blogging tick? The answer is RSS–a format that allows bloggers to offer XML-based feeds of their content. It’s also the same technology that’s incorporated into the websites of media outlets so they can offer material (headlines, links, articles, etc.) syndicated by other sites. As the main technology behind this rapidly growing field of content syndication, RSS is constantly evolving to keep pace with worldwide demand. That’s where Developing Feeds with RSS and Atom steps in. It provides bloggers, web developers, and programmers with a thorough explanation of syndication in general and the most popular technologies used to develop feeds. This book not only highlights all the new features of RSS 2.0-the most recent RSS specification-but also offers complete coverage of its close second in the XML-feed arena, Atom. The book has been exhaustively revised to explain: metadata interpretation the different forms of content syndication the increasing use of web services how to use popular RSS news aggregators on the market After an introduction that examines Internet content syndication in general (its purpose, limitations, and traditions), this step-by-step guide tackles various RSS and Atom vocabularies, as well as techniques for applying syndication to problems beyond news feeds. Most importantly, it gives you a firm handle on how to create your own feeds, and consume or combine other feeds. If you’re interested in producing your own content feed, Developing Feeds with RSS and Atom is the one book you’ll want in hand.

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A powerful technology, but a simple concept, RSS (‘Really Simple Syndication’) makes it possible to easily access frequently updated content on the Internet. RSS allows you to ’subscribe’ to content and have updates automatically delivered to your computer. Many Web 2.0 tools, including blogs, podcasts, and wikis, have been made even more useful with the advent of RSS technology.Let expert John Hendron show you how to use a news aggregator to harness the power of RSS for a variety of purposes, including classroom projects, professional development, and keeping students and parents informed.* Learn how to use free and inexpensive software such as Garage Band and Audacity to manipulate audio files and create podcasts.* Explore the pros and cons of various blogging platforms. * Have your students blog, and use RSS to deliver their assignments to you automatically.With RSS and the Read/Write Web, the possibilities are endless.A glossary and an extensive list of online resources round out this essential guide to the power of Web syndication.Also available: Web 2.0: New Tools, New Schools – ISBN 1564842347 Toys to Tools: Connecting Student Cell Phones to Education – ISBN 1564842479The International Society for Technology in Education (ISTE) is the trusted source for professional development, knowledge generation, advocacy and leadership for innovation. ISTE is the premier membership association for educators and education leaders engaged in improving teaching and learning by advancing the effective use of technology in PK-12 and teacher education. Home of the National Educational Technology Standards (NETS), the Center for Applied Research in Educational Technology (CARET), and ISTE’s annual conference (formerly known as the National Educational Computing Conference, or NECC), ISTE represents more than 100,000 professionals worldwide. We support our members with information, networking opportunities, and guidance as they face the challenge of transforming education. Some of the areas in which we publish are: -Web. 2.0 in the classroom-RSS, podcasts, and more -National Educational Technology Standards (NETS) -Professional development for educators and administrators -Integrating technology into the classroom and curriculum -Safe practices for the Internet and technology -Educational technology for parents

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Whether you want to create your own RSS feeds or just would like to locate and add them to your Web site, this is the book for you. In the Secrets of RSS, author Steve Holzner provides real-world guidance and advice to introduce you everything you need to know about effectively implementing and using RSS: •    How to connect to RSS feed, handle them, and track down what you want •    The difference between RSS and blogs, and how nearly every major RSS reader works •    How to design an RSS feed, what you’ll find in RSS feeds, and formats and links •    Create your own first RSS feed from scratch:and subscribe to it •    Putting RSS to work in the real-world •    The free tools and software available to help you create RSS files •    Finding, subscribing to, and creating podcasts •    Spreading the word about your RSS feed •    RSS best practices •    And more!

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An innovator’s guide to application development with blog, wiki, and newsfeed technologies, this book introduces the new ways of collaboration enabled by these technologies and focuses on the fundamental concepts needed to understand how the technologies can be used in real world applications. Blog and wiki server internals are covered in depth, and newsfeed formats and web service protocols for blogging are covered from a developer’s point-of-view. Also covered are a variety of techiques programmers can use to monitor blog conversations, such as newsfeed search engines, and ways to join in the conversation such as comments, trackbacks, and Weblogs.com pings. Examples in Java and C# are provided to show how to parse Atom and RSS format newsfeeds, how to generate valid newsfeeds, how to serve them efficiently, and how to automate blogging via web services based on the new Atom protocol and the older MetaWeblog API. Focus is given to more than a dozen blog apps—small but immediately useful example applications based on blog, wiki, and newsfeed technologies.

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Now you can satisfy your appetite for information This book is not about the minutia of RSS and Atom programming. It’s about doing cool stuff with syndication feeds-making the technology give you exactly what you want the way you want. It’s about building a feed aggregator and routing feeds to your e-mail or iPod, producing and hosting feeds, filtering, sifting, and blending them, and much more. Tan-talizing loose ends beg you to create more hacks the author hasn’t thought up yet. Because if you can’t have fun with the technology, what’s the point? A sampler platter of things you’ll learn to do Build a simple feed aggregator Add feeds to your buddy list Tune into rich media feeds with BitTorrent Monitor system logs and events with feeds Scrape feeds from old-fashioned Web sites Reroute mailing lists into your aggregator Distill popular links from blogs Republish feed headlines on your Web site Extend feeds using calendar events and microformats

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