Talk among many marketers are that long web pages jammed with sales copy are over … that people’s attention span is over, and that video salesletters are the way forward. strong>Possibly related posts: (automatically generated)
While not completely scrapping all my salesletters, I am introducing more and more videos on to my sites, and the evidence is that conversions increase.
I’m using both, text and videos, but some of the top marketers are going “all the way”, with just a headline and a video.
The challenge is as always what software to use, what to put on the video, what quality is required etc etc …
Well here’s a top marketer who’s been properly testing video marketing without using salesletters. He’s worked out that it takes about 10 percent as long to make a video compared to a standard text slaesletter …
But, what is much more exciting is that his video salesletters convert over 300 percent more.
I’ve got a couple of domains that I’m going to develop with just video – a headline, perhaps a graphic, and a video. I can create 2 or 3 of these sites a day compared to taking 2-3 weeks creating a website template, building content, and writing a salesletter
You can find out more (on a video of course) now right here: Video Marketing
Enjoy!
Vic Carrara
MasterWebSoftware.com
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hi, thanks for the very helpful blog buddy, there’s so many options with internet marketing nowadays it’s difficult to know where to look for good info, thank you.
It’s interesting to see how his video marketing gathers a significant percentage more when it comes to actual sales. Is this a fairly universal trait, though? It would seem to me that mixing video and traditional text would undoubtedly be the best method. I know I have stumbled on places where videos were present and I skipped them, sometimes due to a disinterest in watching some long film; and other times due to environmental issues a video could cause (volume in an area where volume is not allowed, like a library). Obviously, if video marketing works well, it should be utilized, but to what extent is where the line becomes questionable. Interesting article though here none-the-less.
Yes, mixing both text and video is the best approach, which is the one I choose to follow as much as possible.
People are different, and sometimes “seeing” rather than reading can make all the difference in understanding!
Vic