Let’s face it, time are hard. People are spending less, in the high street and online. Sales on my web sites have gone down, with some niches dropping over 50% in sales.
For some people it’s not critical, the business can survive till we come out of the recession (though don’t hold your breath as it looks like another ten years of this).
For some of you reading this though, any loss of sales is critical. Just a few less sales, means that your business is no longer viable.
So what can you do? Sell your best assets, your know-how and time.
While we’ve been busy developing the know-how to build web sites to sell different products (affiliate or own) or services, one thing many of us have ignored is the skills and knowledge we’ve developed.
There are thousands of people right now looking at setting up their own business, and what do most businesses need today, a web site. Most folk look at one of the easy to learn options, but have no idea of SEO, optimization, developing traffic.
What do YOU do really well for your business? What one thing do you do for your own business that you know you do really well? So why don’t you sell that?
Though not critical, I’m always looking for new income streams, and at the same time ways to get new customers – especially important for the long term. Many times I will sell something at cost, just to get a new customer on my books, because the value of a customer is in the long term – not just the initial sale.
With that in mind I asked myself the question “What do I do really well and easily”. The answer for me was onsite SEO.
Previously I offered a service of doing a full SEO package for web site owners priced at $XXX. But considering the market I want to go in to as the start up part time / small businesses, I needed something cheaper.
The option I came up with wouldn’t have been possible several years ago, onscreen video recording.
What I decided to offer was a 5 minute video walk-through of someone’s website where I outline all the onsite SEO steps the owner has to do.
Along with that I offer some PDFs on SEO, traffic building etc. I worked out that it would take me 10 minutes in all to make the video, burn it to CD with the PDFs and package up – all for about $25.
Now this isn’t a loss leader, but close to it, BUT it gets me in someone’s front door. Do a good job here, develop a trusting relationship, and I’ve hopefully got a new long term customer.
So whether or not the wolf is at the door, look at selling what you do. It could help at least save, at the best boost your business.
Good luck!
Vic Carrara
www.MasterWebSoftware.com
PS. I’m testing this new service here: Onsite SEO Report
PPS. You need to “brainstorm” this to get the best results. Go here for some help: Brainstorming
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