Get Your Site Ranked In Bing

August 22nd, 2011

If you have been neglecting to optimize your site to rank well in Bing it is time that you do. Even though Google is still the number one choice for millions of people worldwide Bing’s popularity has been on an upward climb.

Webmasters who would like to get a jump start and have their sites fully optimized for Bing so that they could have their sites in the top positions and get more traffic. With that in mind here are at few tips for getting your site placed at the top.

Pay Attention To Webpage Titles

Include proper titles for your webpage and insert concise keywords that appropriately describe the content of each page. Make sure that the titles are a good representation of your page content.

Age of Domain and Pages

Bing has an affinity for older domains and pages. This means that if your domain is older and has more authority then you stand a good chance of having your domain placed on the first page of the results. Even though nobody knows how long this factor would remain relevant you should look for aged domains instead of registering a new name if you want to rank in Bing.

Lengthen Your Content

Bing it seems prefers more text so the more that your write the better you rank. Instead of sticking to posts that are 300 words or less write a few extra short paragraphs to improve your appeal to this search engine.

Keyword Rich Metas

Include your main keywords in the meta description, title tags, keywords, URLs and internal anchor texts. Paying attention to your meta tags can get you ranked in all major search engines.

Simple and Static URLs Work Best

Aside from being easier to bookmark o call to memory simple and static URLs are much easier for search engines to ndex. This is especially important factor when it comes to Bing’s search engine.

Check Your Site Regularly For Broken Links

Do manual inspections of your site from time to time to locate and repair any broken links since these would affect the way that your site is indexed by Bing.

Link Out To Other Relevant Websites

You can freely link out to other websites without being affected with Bing. In fact it seems to be favorable to the search engine. That said, pay attention to your number of outgoing links or use the nofollow tags so that you do not compromise your Google rankings.

Good luck,

Vic Carrara
MasterWebSoftware.com

Run a WordPress blog? Here’s a great plugin you can get for free that will check your postion on the main search engines (including Bing) for keywor results: WordPress Site Ranking Plugin

 

 

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4 Reasons To Outsource Your SEO

August 15th, 2011

SEO or search engine optimization is not rocket science. With a little research and practice most people can learn and implement the basic steps. If you are serious about your business and your income potential you should not rely on the basics that you picked up here and there. Depending on your niche it may be quite difficult to get your website on the first page of the search engine results and since this is where you want to be to beat out your competitors you need to rely on a professional firm to get results. Done right, the money that you spend on search engine optimization will pay off many times over in the long run.

Below are four important reasons that you should leave your SEO in the capable hands of the professionals.

It Is Cost Effective

Although it may seem like you’re saving money when you do your search engine optimization yourself it could be the complete opposite. The time that you invest in trial and error could cost you a lot more in the long run. In fact, your lack of knowledge could possibly do more harm than good and you may have to pay to repair those costly mistakes. Hiring a firm who knows what they are doing will cost you significantly less than the time that you invest to do it yourself.

Have Your SEO Completed On Schedule

The sooner that you get your site properly optimized and climbing up the search results the sooner you will be able to reap the benefits of increased traffic. When you retain the services of a professional firm you will be able to get the job done in a reasonable timeframe with a detailed report included.

It Frees You Up To Focus On Your Core Business

As a small business owner you may be tempted to save money by completing every little and big task on your own. While this may be effective for some areas it is not advised for SEO. To gain that edge over your competitors you need all the help that you can get so leave it in the hands of the professionals and focus on building and improving your core business so that you will be prepared when your new customers come in.

You Cannot Beat Experience

When you outsource your SEO you will gain the experience of the entire team of professionals at that firm. This is a guarantee that you will succeed. Search engine optimization is forever changing and the professionals in the field know exactly how to adjust to the constant changes. By choosing a well qualified team you will ensure that your site not only gets to the top but also stay there. This is very important when you make an investment in SEO.

I’ve provided four great reasons to outsource your SEO and hopefully you will see that the benefits of doing so far outweigh the costs. If you are strapped for time or a novice to SEO then it is a wise decision to hire a firm that could take your business to the top!

Vic Carrara
Masterwebsoftware.com

Find out more about Outsourcing here: Outsourcing Guide

 

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The Power of Free in Marketing

August 4th, 2011

Now more than ever, people notice and look for the word “Free” in adverts.

It’s always been a good word to include in any marketing: Buy One Get One Free; Free Bonuses; Free When You Buy Today; and so on. The examples are all around us.

It hits human nature right in that “greed pouch”, and marketers have used it ever since advertising began (and probably before that!).

You have to be careful though. Over the last few years, regulatory authorities in many countries have started to crack down on the misleading use of this powerful word.

To be free, well, it has to be free – gratis, no catches, no payment, nothing. Unfortunately some unscrupulous marketers have added conditions to “free”, making it not free, but conditional. It’s just as well then that there are now laws that govern how this word can be used – so be careful!

Even some consumers are now wary, after bad publicity with health supplement “free trials”, and offers which have the small print “free on condition …”

Saying though, human nature is human nature, and using that word in a headline still packs a powerful punch.

So, if you can genuinely offer something for free – do it. It WILL increase sales / conversions / signups.

 Obviously, whatever you offer has to be relevant and be of good quality. After all, you want people to come back to you to buy more stuff.

Lately I’ve been on the hunt for some products that I can offer free as bonuses, can use in exchange for sign-ups (Sign-up now and get this great …), and make mini websites around them … and I found just thing.

The two great things are the price (not free, but very low – $9.95), and the fact that I can rebrand all of them with my own website details. So, there’s no sending any of my hard earned customers to someone else.

What am I talking about exactly? Something that is growing in popularity every day – eBooks. 89 of them to be exact, ALL with completely unrestricted rights.

Unrestricted rights means that these eBooks can be:

  • Can be edited.
  • Can have your name as the author.
  • Can be broken down into articles.
  • Can be used as web or ezine content.
  • Can be added into membership sites.
  • Can be sold in any format.
  • Can be packaged.
  • Can be offered as a bonus.
  • Can be given away (in any format).
  • Can be sold on auction sites.
  • Can offer (Master) Resell Rights.
  • Can resell Private Label Rights.
  • Can be published offline.

That covers everything. You can do whatever you want with these. Plus, they cover a whole range of subjects including:

  • Internet marketing.
  • Affiliate marketing.
  • List Building;
  • Self-esteem.
  • Fishing.
  • Green lifestyles.
  • And more.

Rather than list them all here, go visit the sales page (which you get a copy of yourself once you buy), here: Unrestricted PLR eBooks.

Give the page some time to load, as there are 89 eBook covers to load! (Yes, you get those as well).

For just $9.95 you get bonuses, incentives, give-aways for loads of different niches, as well as enough to build some mini-websites around if you want to – all branded with your website details.

Keep your customers to yourself!

Enjoy!

Vic Carrara
MasterWebSoftware.com

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Web Page Translator Gets More Traffic

July 20th, 2011

Some of the scripts I sell here on masterwebsoftware.com I also have on standalone sites.

One example of this is the web page translator script. Promoting here, I have it as a separately on http://www.2kscript.com, using the site as a demo of the script itself.

Prior to promoting this script I used to promote another script that became obsolete. When that happened, traffic halved. I never promoted the site, but when the translations failed, traffic simply halved.
Then I added the new translation script, and traffic more than doubled. Work it out … one language: XXX traffic – more languages: traffic more than doubled.

Along with the traffic increase, sales increased as people (English and non-English speaking) bought the script.
The plain simple truth is that the web is NOT exclusively English speaking, and if you are not using translation scripts on appropriate sites you lose sales.

BUT, more importantly, using translation scripts that cache (keep) the translations on the site, boosts your website’s standing. Whereas before you had one page in English, if you translate in to ten languages, you now have eleven pages.

Here’s proof: Go to Google and type in “site:2kscript.com”. Look at the results. Google has indexed all the translated pages. The site only has 3 real pages, index, contact, sitemap … yet Google has 678 (when I checked) indexed pages. This site has had it’s presence dramatically boosted by one simple script.

Whether you go for the script I promote or another, this is a really simple way of boosting your traffic and standing.

Good luck!

Vic Carrara
http://www.MasterWebSoftware.com

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Spot Hot Available Domain Names and Trends

June 29th, 2011

While we’re all busy building the web sites and businesses we have, many of us are looking out for what the next “big thing” is going to be.

One of the keys on the interent is to get in first wave. Having a website built and running months before a niche or sub-niche gets hot counts for so much, and can help see off all the newer more monied sites with all their investment in SEO.

Several of my sites are in the health niche, in very competitive areas. As they were established many months before the competition, they’ve held their positions on search results. This is despite the “opposition” looking as if they’ve spent loads on SEO – I’ve still kept my top of page one rankings.

Getting in to those niches was a bit of inside knowledge and luck. For ever site that’s got to page one, two haven’t. But, the profits of those one in three sites far outweigh any loss in setting up the other two.

The problem is we don’t all have inside knowledge, and the money to invest in buying domains and throwing up sites, in the hope that some will stick.

This is where a new tool, nothing like I’ve seen before, comes in.

Imagine if you could get to hear of the next hot trend, in whatever niche you want, weeks, months before even Google sees it.  Do you think getting in first, buying a decent domain name that isn’t hyphenated, is a .com, is short, will help? Get some content on that domain, host it, do a small bit of backlinking, and a couple of months later have a page one site for that niche. Looks good?

Well, this software was just released in June 2011, and having tried it out, I have to say it’s helping me spot niches and trends I couldn’t have done before.

Simply, you give the software RSS feeds from the top news sources for your niche. Then, the software drills through those feeds to spot trends.

Here’s a video from the developer:

With these tool you can discover at the minimum some valuable domain names that you can flip in a few months. Or, develop some yourself and either flip some valuable and hot web sites or keep for yourself as another income stream.

Knowing these trends also means you can get your articles and blog posts out, ready indexed for when the rest of the world discover what you already know!

You can find out more here: Feedname Domain Trending Software.

Just to be open here, I’m an affiliate. But know this, I only promote stuff I use or really believe in.

Enjoy!

Vic Carrara
MasterWebSoftware.com

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