When I first launched the site I created a very simply, basic (ugly?) design. I didn’t want to hold up the launch of my idea for weeks/months while I played around with the design.

This is a common mistake many internet marketers make – fine tune, fine tune, fine tune – and their product/service never gets launched. I didn’t want to fall in to that trap (again).

So a year or so in to this site I decided to have a professional designer come up with an exciting, vibrant and different design. I loved it! Paid the designer and MWS v2 was born.

The only problem was, while checking the stats and sales over the following months, visitors weren’t staying as long as before and sales were dipping … What could be wrong?

I had fallen into the “ego trap”. I was thinking of what I wanted (me me me), and NOT what my visitors, prospective customers, you perhaps – wanted.

Apart from wanting a great product that is well priced, what do you want? For myself, as a visitor to other similar sites, the first thing I want is a fast loading website, with clear navigation, and neatly presented.

When I’m on the search for something, I’ll hover on a page for a few seconds, decide if it’s worth carrying on, and act – either read more or move on. If you have a website, take note – that’s what your visitors want as well.

The second redesign of MSW was too much of an ego trip – thinking more of my “image” rather than the needs and wants of my prospective customers and internet download times.

So, MSW v3 was born. May look a bit boring, no “bells and whistles”, but it loads faster, has clearer navigation that doesn’t get in the way of the sales pitch, and sales have started going up.

Remember, it’s your future customer’s ego you need to be thinking of, not yours.

Vic Carrara
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